Solutions for Agri–Extension Services

MITRA aims to address adaptive social problems in the rural sector by developing an impactful, scalable and sustainable agri-extension delivery platform to empower farmers and facilitate an improved food cover.

MITRA will help small and marginal farmers build capabilities to analyze their problems and resources apart from helping them to have easy access to information and technology to raise their agri-production.

The multi-sectoral program will cover both farm and non-farm sectors in a broad-based effort by involving different agencies instead of limiting to just agricultural technology transfer service.  The model will focus on empowering and educating farmers through training and hands-on teaching; establish sustainable agriculture delivery models; implement better irrigation models for increasing productivity; initiate development of an effective marketing strategy to ensure better returns and help in providing better livelihood for small and marginal farmers and their families

MITRA works to address the following issues of small and marginal farmers

  1. Less yield per hectare
    Average yield of major crops is far less than the world average
    For eg. Paddy-25%; Cotton-37%; Maize-66%; Oil seeds-55%
  2. Lack of access to extension services
    70% of small & marginal farmers are not able to access the extension services and modern technologies
  3. Poor access to irrigation and optimum utilization of water
    60% of farm land is not under irrigation; the average usage of water for all major crops in country is 2-4 times higher compared to other countries like US, China & Brazil
  4. Lack of access to market
    85% of small & marginal farmers cannot access market cooperatives
  • Focus on agriculture and non-farm initiatives Focus on agriculture and non-farm initiatives
  • Support farmers by improving their knowledge and skills on different crop based package of practices, Irrigation and marketing information
  • Collaborate with knowledge partners to leverage their expertise and ensure best and latest practices are available to the farmers
  • Linking community with the private sector and facilitate a seamless engagement
  • Empower communities to access existing government extension delivery schemes and services
  • Work with all key stake holders and leverage their strengths in achieving better farming practices of community
  • Rigorous monitoring and evaluation systems to ascertain desired outcomes


  • An agri-extension delivery platform which is impactful, sustainable and scalable.
  • Identify and disseminate sustainable agriculture practices to reduce the cost of cultivation and increase productivity
  • Identify and leverage existing community resource for technology dissemination
  • Nurture local youth as self employed to address the gaps in agri extension services
  • Facilitate linkage of community to different agri extension schemes and programs
  • Disseminate better irrigation practices to achieve ‘more crop per drop’
  • Creating awareness on marketing information through technology solutions


  • Increased productivity per acre in the major crops
  • Strengthen agriculture extension service delivery
  • Ensure economic viability for the farmer