Enabling Rural Households

Key Issues

  • Effective agri-extensions services for small and marginal farmers
  • 70% of 100 million small and marginal farmers don’t have access to modern technology and extension services

Our Solution

Develop a community owned farmer platform for knowledge sharing, improved practice, inputs supplies and services in Agri and off farm areas for small and marginal farmers

MITRA aims to address the complex problem of ineffective agri extension service for small and marginal farmers. A unique feature of the MITRA project is the collaboration of diverse groups and organizations that have a stake in the problem to work together to find impactful solutions.

Currently spread over 15 districts in seven states, this innovative hands-on program is modeled on peer learning; but more importantly it aims to empower farmers to become agri-entrepreneurs by accessing information with the help of new age technology to improve agri-practices.

  • 85% Indian farmers are small and marginal cultivators (less than five acre)
  • Lack of access to quality input services which could increase 45% productivity
  • 86 % of small and 72% marginal farmers do not have access to institutional credit
  • Poor irrigation practices. More than 60% of total farming land is not irrigated. India uses double the amount of water for major crops in comparison with China, US or even Brazil
  • 59% farmers do not have access to technology or technical information
  • MITRA focuses on agriculture and non-farm initiatives
  • We support farmers by helping them to access marketing information, improve their knowledge and skills on crop-based package of practices apart from gaining access to existing government extension delivery schemes and services
  • MITRA collaborates with knowledge partners to encourage change and ensure best practices are available to the farmers
  • We connect local communities with the private sector and expedite a seamless engagement
  • Train and encourage local youth to adopt agri-extension services as a career option and as a self-employment opportunity
  • Facilitate with all key stake holders to leverage their strengths in achieving better farming practices for the community and ensure desired outcomes through rigorous monitoring and evaluation
  • Finally establish a community model of peer learning by identifying and training  motivated “lead farmers” who in turn will be a role model and take the  lead to  mentor his community
  1. Shift the emphasis on the problem and be open to new learnings
  2. Increased productivity per acre in the major crops
  3. Strengthen agriculture extension service delivery
  4. Ensure economic viability for the farmer


MITRA Brochure