Empowering Youth with Better Skills

Dr Reddy’s Foundation started the skilling initiative in early 2000 at a time when very few agencies were thinking about “placement-based” skilling programs as a solution to help young unemployed youth from marginalized sections

The success of our Livelihood Advancement Business School (LABS) soon made it the Foundation’s flagship program and it was adopted by many agencies in India as well as in other countries like Vietnam, Indonesia and Sri Lanka.

Under our skilling program we train 26,000 youths every year. In the last one and half decades, DRF with support of its partners his impacted 3.50 lakh youths through its flagship skilling program with an average placement rate of 70%.

In the last 4-5 year the skilling ecosystem has changes at lot and while this throws new challenges it also opens up new windows of opportunity.

Coming up with a ‘Skilling Model’ which is more impactful by adding more value to its prime stake holders; our youth and employers, is a complex adaptive problem to solve. GROW is an effort in that direction.

After 16 year of continuous improvement and excellent execution, we are phasing out our warhorse LABS to make place for GROW.

the new program though similar in intent of providing better skills and better jobs to the youth (like LABS) has a brand new approach. Design wise, it is a more comprehensive design based on market research done and our own learning in the last 16 years of training and placing 3,46,441 youth with and average placement rate of 70%.

Challanges

  1. Only 5% of 365 million youth are skilled
  2. 12.8 million youth entering the workforce every year
  3. 53% jobs lying vacant, as employers are unable to find people with the right skills
  4. About 63% of the school students drop out at diferent stages before reaching Class X.

Basic RGBIn India only 5% out of 365 million youth are skilled while 178 million are without skills and job; a problem compounded by the mismatch in competencies and aspirations primarily because of lack of access to quality education and employability skills.

The focal point for all GROW activity is to ensure ‘Better Skills & Better Jobs.’  The program is formatted after an intensive market research and the content is vetted by the industry thereby making it more impactful, scalable and self- sustaining.

GROW’s emphasis is on ensuring a shift in the skill level of our aspirants/ learners as captured in the GROW pledge below.

GROW PLEDGE

We pledge to improve competencies of youth to match job requirements, and make GROW the partner of choice for youth and employers thereby contributing to a Skilled India

  1. COMPETENCY ASSESSMENT

GROW includes a pre and post assessment of the applicants competencies to track their learnings and measure their “skill shift” to the next level. It is our endeavor to ensure all our aspirants shift their skill level a notch higher from the level on joining.

  1. INDUSTRY VETTED MANDTORY AND MODULAR COURSES

The content of GROW is tailor made to keep pace with the industry’s needs. The training includes two main components. The first section is mandatory for all aspirants and focuses on Soft Skills, Communication and “Sector-Readiness.” This is followed by a modular training on different levels of English Language, Digital Literacy, Typing and Numeracy; which will address skill gaps and meet individual needs and aspirations.

  1. CERTIFIED TRAINERS

All GROW trainers are certified by our L& D team after an intensive 36-day training to ensure they are equipped with the know-how to enhance the skill level of the applicants

  1. END TO END TECHNOLOGY PLATFORM

GROW’s new automated IT platform will capture all the data from the training to the employment process. This “life cycle” documentation of each applicant will help us to objectively match each aspirant’s competencies and aspirations with appropriate job profiles.

  1. BETTER LEARNING ENVIRONMENT

All GROW Centers are equipped with the latest and user friendly infrastructure to facilitate a better learning environment.

  1. BETTER EMPLOYER CONNECT

We have strengthened our employer connect process to serve our employers well. Feedback systems have been developed for tracking performance post placement from the employer. The IT platform also provides access to employers to manage all their requirements effectively.

  1. POST- PLACEMENT SUPPORT

GROW’S post placement support will be the bridge between the applicant and employer and will monitor the progress of each applicant especially for the first three months; which is the period when there is a higher attrition.

  1. MOBILE APP FOR STUDENTS

A mobile application with multiple features for all aspirants/alumni is part of the IT system. Through this application during training period the aspirants can give impartial feedback on program and training. Post placement they can update their working status, refer other aspirants and employers link, update their CVs and receive other updates.

Note: IT platform and Mobile App will go live in the month of Nov 2016

Key Outcomes

“Skill Shift” is the core of the GROW program. Our focus is on enabling students to improve their skills

“Better Skill. Better Job.” – Program will focus on better skills with the help of industry vetted curriculum and certified trainers and it will help students to get better jobs

“Better Matchmaking” – IT platform will play a very important role in doing matchmaking between students’ competencies & aspirations and employers’ job requirements before sending them for interviews

“Employer Connect” GROW program will have better engagement with employers to know their requirements well and serve them better by providing skilled resources

Our aim is to become a “partner of choice” for the DISABLED YOUTH and the EMPLOYER.

Dr Reddy’s Foundation started the skilling initiative in early 2000 at a time when very few agencies were thinking about “placement-based” skilling programs as a solution to help young unemployed youth from marginalized sections

The success of our Livelihood Advancement Business School (LABS) soon made it the Foundation’s flagship program and it was adopted by many agencies in India as well as in other countries like Vietnam, Indonesia and Sri Lanka.

Under our skilling program we train 26,000 youths every year. In the last one and half decades, DRF with support of its partners his impacted 3.50 lakh youths through its flagship skilling program with an average placement rate of 70%.

In the last 4-5 year the skilling ecosystem has changes at lot and while this throws new challenges it also opens up new windows of opportunity.

Coming up with a ‘Skilling Model’ which is more impactful by adding more value to its prime stake holders; our youth and employers, is a complex adaptive problem to solve. GROW is an effort in that direction.

DRF started working with disabled youth in 2010 and today is among the leargest skilling initiative for disabled persons in the country. After six years of working with disabled persons, we are phasing out our LABS PwD model to make place for GROW PwD. The new program though similar in intent, has a brand new approach. Design wise it is a more comprehensive design based on market research and our own learnings. LABS PwD has skilled and connected 8,528 Persons with Disabilities with employment opportunities across 13 states.

We work wih 1500 + employers for placements students are placed in Retail, IT, BPO and Hospitality industries.

Challanges

  1. Only one 1% out of 5 million (15-35 years) Persons with Disabilities are employed
  2. Misconceptions and stigma continue to be major challenges
  3. Lack of infrastructure facilities at workplace settings
  4. 70% disabled population live in rural areas
  5. 32% have basic literacy and only 13% have secondary and above education
  6. Reluctance to employ Persons with Disabilities by Employers.

Basic RGBIn India out of five million disabled youth between the ages of 15-35 years only 1% are employed. To compound the issue many disabled youth do not have skill sets that will enable them to get jobs easily. The main impediments for employability continue to be infrastructural challenges at work place, poor implementation of Government policies apart from misconceptions and biases towards the disabled population.

The focal point for all GROW activity is to ensure ‘Better Skills & Better Jobs.’  The program is formatted after an intensive market research and the content is vetted by the industry thereby making it more impactful, scalable and self- sustaining.

GROW’s emphasis is on ensuring a shift in the skill level of our aspirants/ learners as captured in the GROW pledge below.

GROW PLEDGE

“We pledge to improve competencies of youth to match job requirements, and make GROW the partner of choice for youth and employers thereby contributing to a Skilled India”

  1. COMPETENCY ASSESSMENT

GROW includes a pre and post assessment of the applicants competencies to track their learnings and measure their “skill shift” to the next level. It is our endeavor to ensure all our aspirants shift their skill level a notch higher from the level on joining.

  1. INDUSTRY VETTED MANDTORY AND MODULAR COURSES

The content of GROW is tailor made to keep pace with the industry’s needs. The training includes two main components. The first section is mandatory for all aspirants and focuses on Soft Skills, Communication and “Sector-Readiness.” This is followed by a modular training on different levels of English Language, Digital Literacy, Typing and Numeracy; which will address skill gaps and meet individual needs and aspirations.

  1. CERTIFIED TRAINERS

All GROW trainers are certified by our L& D team after an intensive 40-day training to ensure they are equipped with the know-how to enhance the skill level of the applicants. Sign language interpreters are available to facilitate the training for hearing impaired participants.

  1. END TO END TECHNOLOGY PLATFORM

GROW’s new automated IT platform will capture all the data from the training to the employment process. This “life cycle” documentation of each applicant will help us to objectively match each aspirant’s competencies and aspirations with appropriate job profiles.

  1. BETTER LEARNING ENVIRONMENT

All GROW Centers are equipped with the latest and user friendly infrastructure to facilitate a better learning environment.

  1. BETTER EMPLOYER CONNECT

We have strengthened our employer connect process to serve our employers well. Feedback systems have been developed for tracking performance post placement from the employer. The IT platform also provides access to employers so that they can manage all their requirements effectively.

  1. POST- PLACEMENT SUPPORT

GROW’S post placement support will be the bridge between the applicant and employer and will monitor the progress of each applicant especially for the first three months; which is the period when there is a higher attrition. Additional support is provided to employers if they induct a hearing impaired person to make that transition smooth.

  1. MOBILE APP FOR STUDENTS

A mobile application with multiple features for all aspirants/alumni is part of the IT system. Through this application during training period the aspirants can give impartial feedback on program and training. Post placement they can update their working status, refer other aspirants and employers link, update their CVs and receive other updates.

Note: IT platform and Mobile App will go live in the month of Nov 2016

Key Outcomes

“Skill Shift” is the core of the GROW program. Our focus is on enabling students to improve their skills

“Better Skill. Better Job.” – Program will focus on better skills with the help of industry vetted curriculum and certified trainers and it will help students to get better jobs

“Better Matchmaking” – IT platform will play a very important role in doing matchmaking between students’ competencies & aspirations and employers’ job requirements before sending them for interviews

“Employer Connect” GROW program will have better engagement with employers to know their requirements well and serve them better by providing skilled resources

Our aim is to become a “partner of choice” for the DISABLED YOUTH and the EMPLOYER.